My friend and Loan Officer Lisa Mabey said, “Customers want everything to fall into place.”
Yet when it comes to home loans, that doesn’t always happen. Buyers have to navigate a complex system, often on rushed deadlines, while dealing with a blur of paperwork. The status quo could use some renovations.
One straightforward way to reduce buyer stress is for the agent and loan officer to work in lockstep. Timely, proactive communication goes a long way toward building trust.
Developing that relationship helps me as an agent, too, so I never feel out of the loop on a client’s loan process. I personally believe that the success of a loan closing often gets placed on the individual loan officer rather than the institution they work for.
“That trust and confidence the consumer gets when they know they’re in the right place, it just leads to the client being able to seamlessly go through the process without worry,”
2. Let tech remove early-stage barriers to entry
“It’s just good business that we create a place that caters to all the ways a customer starts their real estate journey,”
In real estate, that tends to consist of scheduling and paperwork. For instance, since many people refuse to pick up the phone these days, a virtual scheduling platform for home tours has appeal. On the lending side, tech can simplify and speed up pre-qualifications and pre-approvals.
I know that 41% of homebuyers get pre-approved before selecting an home, so I can make the selection process more seamless by connecting both parties.
Then I can focus my energy on the most important task: finding the best home. This way, the transaction is still grounded in human interaction. I talk about loan officers as real people who give real answers. That’s still how deals get done.
I used to be skeptical of collaborating with multiple lenders. Today, I regularly work with six big partner lenders.
What changed my mind? The power of feedback.
Partnerships offered flexibility, so if one lender didn’t have loan options that worked for a particular buyer, I immediately know of another lender that did. Inconsistency remains one of real estate’s biggest challenges. Sell five houses one month; sell zero the next. When a partnership exists between me, a tech company and lender, being able to give and receive feedback leads to greater consistency.
“Being a great partner means you buy into the entire partnership. It’s not leading with your hand out,” I believe. “It’s always about what can I do for you first.”
Regardless of price point, our team is united in their efforts to support the client, support each other, and get the job done in the best way possible. Paula Higman Real Estate is a unique team of talented and diverse individuals with a passion for success and client satisfaction.
Contact Paula Higman today and let us take this journey with you to marketing and selling your home for the best value, to the biggest luxury real estate market out there.
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