1. Offer an award for referrals
Oscar Wilde once said, “There is only one thing in life worse than being talked about, and that is not being talked about.”
With 74 percent of consumers reporting that word-of-mouth recommendations greatly influence their purchases, you need to build some chatter around your business.
How can you encourage referrals and endorsements?
Give an added incentive by offering discounts and deals to current customers who refer your business to friends and family.
2. Combine email and social
Email marketing is your most powerful tool for gaining and retaining customers.
While social media platforms make algorithm tweaks that limit the visibility of your posts, email marketing allows you to reach your customers directly in their inboxes.
Turn your social media followers into engaged email subscribers by sharing a link to your email sign-up form or sharing your Text-to-Join keyword on your various social media channels.
3. Run a contest
Contests are an easy way to encourage audience engagement.
Organize a photo contest or raffle where potential customers can win prizes.
Just make sure the prize is something your audience actually cares about.
In addition to a valuable prize, every good contest needs a clearly defined goal that benefits your business.
Increasing social media followers, getting visits to your store, and building your email lists are all worthwhile contest results, as long as you clearly decide the goal beforehand and measure your success.
Announce your contest through social media and an email blast for maximum participation.
4. Boost value with content
What’s in it for your customers?
That’s the question you should constantly consider when deciding on the best marketing strategies to use. If you aren’t offering something the customer wants, they won’t give your business a second thought.
Attract potential customers while positioning your business as an industry expert by writing and curating content. This may include articles, images, and videos that appeal to your target audience.
Here’s how Paula Higman brings value to her real estate audience through content in her email newsletter:
5. Join (and lead) the discussion
Find places where you can discuss your industry with potential customers and show your expertise. This can be in-person on panels or online on forums.
The more exposure you get, the more top-of-mind you’ll be for your audience. When they need your good or service, yours will be the first business they’ll think of.
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