Things People Should Find When They Google Your Name......

First and foremost.

The instant barometer of your brand.

Because if you don’t exist on Google, you don’t exist. And ideally, you’d like people to see as many of the following hits at the highest possible ranking.

Blog posts. Articles. Newsletters. Whitepapers. Ebooks. Tweets.

You speaking on stage. You in action. You behind the scenes. You doing what you do. You being you. All of which show people why you’re awesome. These things help your customers get to know YOU.

On Social Media sites. On your own sites. On sites where you contribute content. They give people a snapshot of you. Just few bits of personal information, but presented in a way that makes the mundane memorable.

S.O.F.A.T. = a person people can STUMBLE upon, become OBSESSED over, FALL in love with, become ADDICTED to and TELL their friends about.

Higman Real Estate Team