Engel & Völkers Gives Network the EDGE

Friday, July 14, 2017

Engel & Völkers Gives Network the EDGE

Engel & Völkers today announced the launch of its Extensive Domestic & Global Exposure (EDGE™) platform, a diversified suite of preferred and premium partnerships designed to maximize exposure of Engel & Völkers’ property listings to qualified, targeted buyers worldwide.

“In today’s real estate landscape, it’s important that we continue to empower our advisors by aligning with strategic partners who provide the greatest opportunities to give our network and consumers a competitive edge in selling homes efficiently,” said Anthony Hitt, CEO of Engel & Völkers North America. “EDGE goes beyond a standard syndication function by truly marketing our listings to relevant consumer segments in ways in which they want to be marketed.”

EDGE is inclusive of primary digital and mobile platforms reaching over 500 million consumers each month, from first-time homebuyers to the most affluent clientele – a reflection of Engel & Völkers’ breadth of service experience. This reach goes above and beyond Engel & Völkers’ existing linked and fully integrated website structure that cross-markets properties in the more than 30 countries in which it serves.

In addition to broad, yet strategic listing exposure benefits, EDGE provides specific advertising, lead generation, editorial, language translations and consumer insights that are easily sharable with Engel & Völkers advisors and clients. Engel & Völkers advisors have access to metrics that can help drive and refine strategy for their specific listings and be shared with clients to clearly show the extensive exposure being provided through the program.

"Now is the right time to enhance our current syndication offerings into something much more robust, exclusive to our network and via a platform that we can enhance and evolve with the changing needs of our advisors and clients,” said Jill DeSilva, SVP of Marketing & Platform Development for Engel & Völkers North America. “We will always lead with personal experience and leverage the right technologies to enhance the white glove service that’s synonymous with Engel & Völkers.”

Partnerships with Juwai.com and RealEstate.com have been incorporated into the EDGE platform in addition to the realignment of existing relationships Engel & Völkers maintains with premier online portals and digital partners inclusive of Zillow Group, Realtor.com, JamesEdition, Mansion Global, ListHub and The Wall Street Journal, among others.

Higman Real Estate Team