It is all about Social Media Advertising and it Is Set To Explode In The Next 3 Years

Written By: Paula Higman

Do you know how to market to different generations on Social Media?

Baby Boomers

-you might think this group isn't the type of group you would advertise to, but if you don't you are doing yourself and your business a disservice.  This generation is made up with a “can do” attitude, they’re vocal about what they believe in, much like Millennials, and they like to share their opinions.   95% of Boomers will opt for email over instant messenger, so encouraging newsletter signups will help increase interaction and build awareness.

Generation X

Generation X are often known as the "latch key kids", not true!  Reportedly, Gen X have the second largest disposable income after Baby Boomers and are at a stage in their life where luxury and comfort take precedent. 

Millennials 

The largest generation, and currently the most influential on social media.  Extremely vocal about what they stand for, Millennials respond well when presented with brand advocates and influencers in real-time, giving them the opportunity to interact and building a sense of loyalty at the same time. Ratings and reviews are also highly prized - including these will help to build better relationships with Millennials.

Generation Z

The truly digital generation, I would be hard pressed to find one that hasn’t had contact with a computer.   They are far more switched on when it comes to what’s going on around them, but they’re also noted as having shorter attention span when it comes to engaging with a piece of content.  Visually, video content that's designed to empower and motivate is best when it comes to inspiring these youngsters.


#paulahigman