Saturday, August 26, 2017

Floyd Mayweather vs. Conor McGregor

Celebrity sightings so far: Bruce Willis, Robert Kraft, Jeff Gordon, Don Cheadle, Nick Cannon, Aisha Tyler, Mark Robins, Paul Crowe and Sharif Hadley.









Higman Real Estate Team
Paula Higman 
Director of Luxury Sales
Engel & Völkers U.S. Holding, Inc.
Mobile: 1-435-602-8228
Member of the Park City Board of REALTOR®
Member of the National Board of REALTOR®

ENGEL VÖLKERS 

Monday, August 21, 2017

U.S. Dollar Strengthened

As the U.S. dollar has strengthened over the past few years, foreign buyers of U.S. homes have responded to the squeeze in different ways. Buyers from some countries have adjusted their sights lower and responded by shopping for less expensive homes, while others have likely dropped out of the market altogether allowing their better-heeled countrymen to seek more expensive places.
And still others seemingly haven’t adjusted their behavior at all.

Compared to the start of 2015, the U.S. dollar now buys about 30 percent more Mexican pesos, about 25 percent more British pounds, about 15 percent more Brazilian reals, about 10 percent more Chinese yuan, and about 7 percent more Euros or Canadian dollars. These movements mean that homes have become more expensive for international shoppers, above and beyond the added expenses that all buyers – foreign and domestic – have had to cope with as home prices themselves rose.
As the US dollar strengthens relative to these currencies, it’s reasonable to expect two things to happen. First, foreign shoppers could begin to shop for less-expensive U.S. homes. And second, more budget-conscious buyers seeking more modest homes to begin with might drop out of the market entirely. Our research indicates that while both of those are happening to some degree among some buyers, not all international home shoppers have responded in the same way to changing exchange rates, and that some groups tend to be more price-sensitive than others.
Fluctuations in exchange rates don’t appear to matter much to buyers from Europe and the United Kingdom. Regardless of the relative strength or weakness of the euro or British pound, these buyers generally shopped for the same kind of homes they always had, targeting a price percentile roughly 15 to 20 percentage points above the typical U.S. buyer.
Our northern and southern neighbors from Canada and Mexico responded similarly to one another to a strong U.S. dollar, and home shoppers from both nations appear to be particularly sensitive to currency exchange rates. As the loony and peso weakened, the cost of homes considered actually rose, suggesting shift among shoppers toward fewer but more affluent Canadian and Mexican home shoppers in the United States.
Chinese shoppers also appear to be sensitive to currency exchange rates, but in a different way: As the yuan weakened relative to the dollar, Chinese home shoppers began to shop for somewhat less expensive homes. Between early 2015 and early 2017, the yuan moved from around 6.2 yuan per dollar to about 6.9 yuan per dollar, which is associated with about a budget tightening of about $22,000 by the median Chinese home shopper in the United States. The Chinese government also recently started outright prohibiting certain international home purchases.
The case of Brazilian shoppers is less conclusive: There is no statistically significant relationship between the real/dollar exchange rate and the target price of Brazilian home shoppers over the period we studied. Unlike the other currencies we examined, which generally weakened over the past two plus years, the real first weakened and then strengthened. In both mid-2015 and early 2017, the real/dollar exchange rate was at similar levels. But in 2015, Brazilian home shoppers targeted a much lower price point than during the more recent period.

Higman Real Estate Team

Paula Higman 
Director of Luxury Sales
Engel & Völkers U.S. Holding, Inc.

Mobile: 1-435-602-8228
FAX: 1-435-214-7091
Mail to: paula@higmanluxuryrealestate.com


Member of the Park City Board of REALTOR®
Member of the National Board of REALTOR®

ENGEL & VÖLKERS 

Sunday, August 13, 2017

Qualifying for a Mortgage Just Got Easier

Fannie Mae recently made an industry-shaking announcement: the company is increasing the allowable debt-to-income ratio to 50%, up from 45%, on July 29th. That means that in just a few weeks more buyers who were previously on the edge of securing a loan, including first-time, millennial, and lower to moderate income households, could now qualify for a mortgage insured by Fannie Mae.
Fannie Mae is hoping this change will help people with student loans, car payments, and credit card debt. The debt-to-income ratio takes a person’s monthly gross income and then divides it by monthly debt payments. This ratio is then used by lenders to determine if a potential borrower can afford monthly mortgage payments. Other factors also play a role in approving a potential borrower’s application, including their credit score, cash reserves, down payment amount, and household income.
While this is exciting news for potential buyers, it is important to remember that Fannie Mae insures mortgages and does not make the loans. Individual lenders have their own criteria when approving mortgage applications. However, it is possible that Fannie Mae’s announcement could influence lenders to follow suit and raise the allowable debt-to-income ratio.
With nationwide real estate inventory at historic lows, this new announcement has the potential to make our highly competitive market even more spirited.






Higman Real Estate Team
Paula Higman 
Director of Luxury Sales
Engel & Völkers U.S. Holding, Inc.
Mobile: 1-435-602-8228
Member of the Park City Board of REALTOR®
Member of the National Board of REALTOR®
ENGEL VÖLKERS 
PARK CITY - 
890 Main Street  Suite 5-101
Park City, UT 84098   USA

Homeownership Outpacing Rental Market

At 63.7 percent, the homeownership rate is almost a full percentage point up from last year at this time, according to the U.S. Census Bureau’s Quarterly Housing Vacancies and Homeownership report. With homeownership ahead of renter households for the first two quarters, it is clear that the trend toward owning a home is not a passing phase.
Ralph McLaughlin, chief economist at Trulia explains, “For only the second time in 11 years, and for the second consecutive quarter, the number of owner-occupied households grew faster than renter households over the year. The fact that we now have two consecutive quarters where owner households outpaced renters is a strong sign this trend is reversing.”
The biggest share of homeowners comes from those aged 65 or older with 78.2 percent of owned homes. Those aged 34 and younger have the smallest share of owned homes with 35.3 percent. The rental vacancy rate was also higher than the homeowner vacancy rate, with rental properties at 7.3 percent vacant and homeowner properties at 1.5 percent. The median asking price for housing for sale in the second quarter was $177,200, while the median asking rent for rental properties was $910.

High Asking Prices Aren’t Scaring Buyers Away

Even with record breaking asking prices nationwide, home sales are still on fire this summer. Listings are moving 6 percent faster than they did in July of last year. In July, princes were 10 percent higher than one year ago, with the national median sale price at $275,000 and the national median days on market at 64 days. Creating an even more competitive market, there are 11 percent less homes on the market than this time last year.
Normally there is a nationwide slow down by the middle of summer, with prices dropping, but 2017 is proving to be an exceptional year. Javier Vivas, manager of Economic Research at realtor.com further explains, “After a strong start to the buying seasons, homes are not only selling faster than last July, but faster than last year’s peak months. However, quick sales don’t necessarily mean more sales, particularly when there isn’t enough inventory as is currently the case. Home prices also remain stubbornly high, failing to show hints of the usual seasonal cooldown. Low- and moderately- priced homes are being snatched up especially quickly, keeping many would-be buyers from being able to get into the market.”
With the market not showing any sign of slowing down, buyers should be ready to jump when they come across a great deal.
Higman Real Estate Team
Paula Higman 
Director of Luxury Sales
Engel & Völkers U.S. Holding, Inc.

Mobile: 1-435-602-8228
Member of the Park City Board of REALTOR®
Member of the National Board of REALTOR®

ENGEL VÖLKERS 

No Park Silly Market 8.13.17


Tuesday, August 8, 2017

Trademarking your business name

1. Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey intellectual and emotional attributes and messages about you, your company, and your company’s reputation, products and services.  Your trademark doesn’t need to be a word. Designs can be recognized regardless of language or alphabet. The Nike “Swoosh” design is recognized globally, regardless of whether the native language is Swahili, Chinese, Spanish, Russian, Arabic or English.


2. Trademarks make it easy for customers to find you. The marketplace is crowded and it’s hard to distinguish your business from your competitors. Trademarks/brands are an efficient commercial communication tool to capture customer attention and make your business, products and services stand out.
Customers viewing a trademark immediately know who they are dealing with, the reputation of your business and are less likely to look for alternatives. Your brand could be the critical factor in driving a customer’s purchase decision.
3. Trademarks allow businesses to effectively utilize the Internet and social media. Your brand is the first thing customers enter into a search engine or social media platform (Facebook, Twitter, Pinterest) when looking for your products and services.
Higher traffic on a website or social media platform translates into higher rankings, bringing even more traffic, more customers and more brand recognition.
4. Trademarks are a valuable asset. Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be.
Trademarks provide value beyond your core business. Trademarks  can lead the way for expansion from one industry to another, such as from personal care to clothing or eye ware. If you desire it, your trademark can lead to the acquisition of your business by a larger corporation.
Trademarks are a property asset, similar to real estate, that can be bought, sold, licensed (like renting or leasing) or used as a security interest to secure a loan to grow your business.  
5. Trademarks can make hiring easier. Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates. Employee retention can be higher if employees have positive feelings for the brand and the products and services offered.
6. Trademarks are a bargain to obtain. The United States Patent and Trademark Office charges as little as $275 to obtain trademark registration, only a few hundred dollars after five years and another few hundred dollars every ten years.
7. Trademarks never expire. Your trademark will not expire as long as you are using it in United States commerce. Some of the most recognized brands in the United States today have been around for over a hundred years. Mercedes was first registered in 1900. Pepsi-Cola was registered in 1896.
Brands are a critical asset. Do your due diligence before investing a lot of time and money in launching a new brand. Be sure the brand fits your company. Obtain a clearance search to make sure your new brand is available and doesn't infringe on anyone’s prior rights.
Failing to research a brand before adopting can lead to denial of registration by the USPTO or, worse, a cease and desist letter from another brand owner. Spending the time and money up front to determine whether a brand is available will help avoid the very high costs of a dispute or litigation.
Keep in mind that the more you differentiate your brand from others in your industry, the easier it'll be to protect. Choose a name and logo that distinctly identify your business and will protect it from competitors.
Higman Real Estate Team
Paula Higman 
Director of Luxury Sales
Engel & Völkers U.S. Holding, Inc.
Mobile: 1-435-602-8228
Member of the Park City Board of REALTOR®
Member of the National Board of REALTOR®
ENGEL VÖLKERS 
PARK CITY - 
890 Main Street  Suite 5-101
Park City, UT 84098   USA

Monday, August 7, 2017

Second Most Important home buying Decision You'll Make: is finding the right Agent for you

You’ve come upon that time in your life when you need, or want, to make a move. Whether you’re buying your first home, upgrading from your starter home, or downsizing now that all the kids are out of the house, working with a real estate agent is likely the best move you can make.
There are two sides to any real estate transaction: the buyer and the seller. Your relationship with your agent is going to differ slightly depending on which side you’re on. Further complicating matters is the likely scenario in which you are both selling and buying a home, usually represented in both transactions by the same agent.
Understand home financing better. One of the most valuable benefits of working with an agent is their help with understanding how much you can afford for a new home. Aside from recommending trusted lenders, real estate agents are spectacular resources for insights into neighborhood specific information and trends.
Your real estate agent might have great information on HOA obligations for a specific building or development, and could save you huge headaches from upcoming fees or special assessments. For first-time homebuyers, agents can be invaluable in helping you understand all of the added costs of owning a home, such as: taxes, insurance, maintenance, and the like.
Get the most up-to-date property listings, comparisons, and benchmarks. There are dozens of resources to search for homes, but the most up-to-date and reliable data is always going to come from the MLS or directly from the broker. While you, and millions of others, can lean on all of the resources available publicly online to get an idea of the market, your real estate agent is going to be able to keep you updated to-the-minute on the status of properties.
They will be your best resource for information on how long a home has been on the market, if it’s been listed more than once, how it compares to neighboring properties, and any insights from previous inspections.
Get marketing & guidance from a seller’s perspective. Your agent will provide comparative market analysis that will be a strong estimate of the home’s value for pricing based on comparable sales in the area, condition of the property, and state of the market.
Skilled agents will also provide valuable exposure to court prospective buyers. Only licensed agents and brokers can add your listing to the local Multiple Listing Service (MLS) for syndication to other agents and even web portals.
Ultimately, your representative will help guide you through the complex selling process. They will verify that any buyers you are working with are pre-screened, pre-qualified, and generally capable of completing the transaction. The agent will work with the buyer to negotiate the final price, as well as any adjustments that are requested based on inspection results (with your direction being the final say). They will also handle any earnest money deposits from buyers and prepare certain documentation within their domain such as purchase contracts.


Higman Real Estate Team
Paula Higman 
Director of Luxury Sales
Engel & Völkers U.S. Holding, Inc.
Mobile: 1-435-602-8228
Member of the Park City Board of REALTOR®
Member of the National Board of REALTOR®
ENGEL VÖLKERS 

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